Category: Website Tips

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Your Website Can Be Your Best Salesperson!

old corner store

Your website can provide a showcase for your products and services, presenting information 365 days a year, 24/7, because the internet never closes. It is available from anywhere in the world. You can put as much information as you want on your website, so it becomes an inexhaustible source of information for prospective clients that want to check things out first.

While in the past, a business owner had to rely mainly on printed materials for their brochures and ads, a website is now actually the most economical way to go.

You can very easily update information about your products and services online, as opposed to the time, hassle, and expense involved in reprinting all of your paper-based marketing materials. You will save on printed brochures and other conventional resources by providing information online.

The information you put on your website can be a great way to do your “pre-selling.”  People will often return to the same website to repeatedly view information about a product they are interested in, and a website takes the pressure off them the might feel when they deal with talking in person to a salesperson.  I don’t know about you, but most of the time I really don’t like a salesperson following me around.  I like to take my time to look and make my own decision.

True, printed brochures still have their place, but you have to be able to hand them to a prospective client, or mail to them.  However, a website is a much quicker and efficient way to get important product information to clients when you aren’t speaking to them face-to-face. When you speak with customers on the phone, say “I’ll email you some more information,” and then in the email you send, simply provide the link to your website, even to a specific page of your site. How efficient is that?!

It’s like your best salesperson!

 

 

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Do you really need a website for your business?

Do you really need a website?

Are people searching online for your business? If you do not have a website of your own, you are losing potential customers.

A survey conducted by The Discover Small Business Watch in 2009 revealed that 62 percent of small business owners still did not have websites for their businesses. I haven’t come across a similar survey yet with more current stats, but I think it’s safe to assume there are still quite a few small businesses out there lagging behind.  I still find that some businesses don’t have a website.

If you find yourself still dragging your feet about creating a “web presence,” I want to really encourage you to take this crucial step forward.  It’s really nothing as difficult as you might imagine!

In this day and age, potential clients are going to assume that you have a website already, and they are going to be searching for it online. Many times, a website is the first point of contact, the first impression for a client. That’s right, a website…not you personally, nor your front desk receptionist, nor a glimpse of the building where you have your office.

Even if your business is small, failure to have an online presence is a big way to undermine your credibility in the eyes of others.

So, having a website is a necessity for these basic reasons:

  • to lend legitimacy to your business
  • to present a professional image
  • to show clients you are fully invested in your business
  • to gain more of your clients’ confidence and trust
  • to show clients you are interested in serving them
  • to expose a wider audience to what you have to offer

Don’t let your business get left behind because of lacking a web presence.  Get started now with your own website!  

Buy a domain name

Set up web hosting with All In One Profits (AIOP)

See also why AIOP is my top recommendation for a complete and inexpensive package of web hosting and web tools.

 

 

How To Get Lost Website Content Back

404 page not foundHave you ever wondered if you can get lost web content back?  How do you find it?  Some time back, I lost some content from a website. My sites hosted with Godaddy had gone down, and when I called tech support, they acknowledged that the problem was on their end. They soon restored my sites…but OLD versions of my sites!  (I had several sites under one account, so they were all affected.)  Any content I had added during the past year or so was not there.

After quite some time spent on the phone, I was finally informed that my recent content could not be retrieved. At first, I was pretty annoyed, but really, I had not written such a great amount of content over the past year, so this was not such the horrendous disaster that it might have been. I really have not been such a proficient web writer when it comes to content for my own sites.  So I told myself that I needed to update my site anyway and this would give me a bit of a push to do just that. I think it was just a freak thing that could happen with any hosting company. Also, it’s really my responsibility to back up my own site, and I been lax about doing that.

I found some of the lost content in files I had saved on my computer, but not all of it. But I knew that the Internet loves to save copies too, so I wanted to share a little shortcut you can try in case this happens to you. It’s called The WayBack Machine, and you can find it here: http://archive.org/web/web.php .  I was able to pull up archived copies of my web content, and I simply copied-and-pasted what I wanted to restore into new posts on my site, nice and quick.  There are more technical and thorough ways to retrieve your lost web content, but as I said, this is a shortcut, it works well if you’re not needing huge amounts of content restored, and many times it’s all you will really need.

So now, as my dad would say, “let that be a lesson to you.”

 

 

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3 reasons to use images on your web pages and blog posts

Type II


Type II

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Did you know that the earliest web pages did not, and in fact could not, contain images? The coding that was initially developed was so rudimentary that it could basically only manage to display just limited fonts and some hyperlinks.   Fortunately, web technology continued to develop until now we can enjoy all kinds of visual media on web pages.

Images, when used well, can do so much to enliven your web pages and blog posts. Here are 3 reasons to use images:

1)  An image can capture a site visitor’s attention quickly, much more so than plain text can.  Images add visual interest to the page and pique curiosity about the subject being written about.  This is so important, because you want your visitor to stay on your page as long as possible.

2)  An image can emphasize the point you are making in your blog post or web article.  It can add weight and support to the importance of your message.

3)  An image presents an added appeal to the visitor’s senses.  Can you imagine if all advertising consisted of only words, either verbal or written?  Images can help bring your words to life!

Website and blog owners often have the dilemma of having to search for images that are both free and that won’t cause copyright issues for them.   Be sure to look at the licensing and usage rights for an image.  Here is a list of a few sites you might use to find images, either free or for purchase:

Morgue File
Stock.xchng
iStockPhoto
Big Stock Photo
Dreamstime
Deposit Photos
Open Clipart
FreeRange Stock Photos 
Flickr Creative Commons
Google Advanced Image Search

 

 

Webmasters Make $$$
Webmasters Make $$$

How To Answer Your Clients’ Most Frequent Questions

You know those dolls that talk when you pull the string?  (Maybe they don’t make them anymore and I’m showing my age just mentioning them.)  Do you feel like some kind of robot some days, when you find yourself repeating the same old information over and over to your clients?  Here’s another reason to have a website!
 
Obviously, if you are in some sort of offline business, a website would be useful in order to provide some basic information about you and your business, such as your hours of operation, your address, driving directions and a map (if your business has a physical location such as a store or office).  Naturally, the most basic website would include all of that.

 

Let’s think of some other specific examples of answers that you could “automate” by including them on web pages.  What about people who are about to apply for a business loan?  Wouldn’t it be extremely helpful for them to have a checklist for the information and paperwork they need in order to put together the business plan they will need to present?  What great info to put on a web page!

Or let’s say you are a real estate agent.  Do your clients know what they need to do to get their home ready to sell?  Could you maybe explain on a webpage what “staging” is?  Of course!  Then, instead of spending a lot of time explaining this concept, you simply refer your clients to that page on your site.

  
So start making a list of the same-old same-old information that you find yourself having to repeat on a regular basis.  This list will form the basis for your “Frequently Asked Questions” (FAQs), “About Us” and “Contact Us” web pages, among other possible pages.  Think of all the time and energy you will free up by “automating” your answers on your website!  

 

Don’t let your business get left behind because of lacking a web presence.  Get started now with your own website!  

Buy a domain name

Set up web hosting with All In One Profits (AIOP)

See also why AIOP is my top recommendation for a complete and inexpensive package of web hosting and web tools.